Smarter, Faster

At 200mph, there is no room for hesitation.
No second chances. No time for brain fog.

Founded by racing driver and original Top Gear ‘Stig’ Perry McCarthy, DRIVER was built with the same obsession for focus, precision and performance that exists in elite motorsport.

Perry's motto is "Whatever it Takes".

Performance isn’t an option, it’s a necessity.

Whether you're stepping into a boardroom, sitting an exam, training for competition, driving long distances, or chasing ambitious goals, the challenge is the same.

That's the belief that became DRIVER.

Stay Sharp When It Matters

It's a challenge familiar to everyone from Formula 1 drivers to elite athletes. That's why DRIVER is tested and trusted by athletes such as Jessica Tappin, European Masters Champion and Commonwealth Games Heptathlete, and Dan Putnam, international 400m sprinter and World Championship medallist, whose performances depend on maintaining focus, composure and execution when pressure is at its highest.

DRIVER is a premium nicotine-free caffeine pouch designed to deliver 96mg of precision-dosed caffeine, providing a cleaner, faster and more practical way to stay switched on without relying on sugary energy drinks, endless coffees, or nicotine.

Why People Are Switching From Coffee and Energy Drinks

✅ 96mg Precision-Dosed Caffeine
✅ Fast-Acting Pouch Delivery
✅ Zero Sugar
✅ Zero Nicotine
✅ Zero Caolories
✅ No Drinks to Carry
✅ Hands-Free Convenience
✅ Just 30p Per Serving

How DRIVER works

Most caffeinated drinks need to pass through the digestive system before the caffeine reaches your bloodstream.
DRIVER uses a premium pouch format that sits comfortably under your upper lip, allowing caffeine to be absorbed through the oral membranes for a faster experience.

Place the pouch

Take one pouch from the can and position it between your upper lip and your gum

Let it rest

Recommended - keep the pouch in place for 20 to 30 minutes.
Do not chew or swallow the pouch.

Move it around

You can leave in position or occasionally shift the pouch around with your tongue to feel the maximum effect.

Dispose of it

Remove the used pouch and throw it into a bin or place inside the upper can compartment for disposal later.

Monaco Mint Caffeine Pouches

Meet Monaco Mint

Precision Fuel For Peak Performance

  • 96mg Caffeine
  • Zero Nicotine
  • Zero Tobacco
  • Zero Sugar
  • Zero Calories
  • Fast-Acting Delivery
  • Crisp Mint Flavour
  • 20 Pouches Per Tin
  • From just £4.49 per can on a 10 can subscription

Inspired by the glamour, precision and adrenaline of Monaco, this refreshing mint formula is engineered to help keep you switched on when performance matters most.

Shop now

Clean. Compliant. Trusted

100% Nicotine-Free

DRIVER contains:

  • Zero Nicotine
  • Zero Tobacco
  • Zero Calories
  • Zero Banned Substances
  • Zero Hidden Blends

WADA Compliant

Caffeine is permitted under World Anti-Doping Agency guidelines, and DRIVER contains no prohibited stimulants or banned compounds.

European Precision Manufacturing

DRIVER is exclusively formulated and manufactured by our close business partners in Europe through a dedicated production with rigorous quality control and precise ingredient mapping. Every ingredient is measured and mapped to exact specifications, ensuring complete transparency and consistency.

Better value than coffee and energy drinks

20 Servings. One Tin. From just £4.49 per can on a 10 can subscription.

Feature Takeaway Coffee Premium Energy Drink DRIVER
Cost Per Serving £3.97 £1.67 £0.30
Caffeine 80-120mg 80-160mg 96mg
Delivery Speed Slow Moderate Fast
Sugar-Free Varies Often No Yes
Hands-Free No No Yes

The £75 Advantage

Twenty takeaway coffees can cost nearly £80.
Twenty DRIVER servings from just £4.49 per can on a 10 can subscription.
That's clean, high-performance energy at a fraction of the cost.

*all costs displayed are calculated as a UK average and may differ across regions and individual brand offers.

Driver Pouch

The Smarter, Faster Caffeine Boost